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Last week, it was Paris Fashion Week!

On the contrary of what happens every season, there were no glamourous and cozy reunions at the Hotel Daniel in the 8th district of Paris. No macaroons at tea time, no champagne at happy hour and no head stand from Selim… Only faces wearing masks over zoom. Selim and his team in Beirut house that was transformed into a showroom for the occasion.  Sylvie and Alexis from their living room in Paris and New York, our clients and favorite journalists from their homes where they have been spending most of their time lately.

The result was a happy mess, between Selim who told stories of his Beirut in crisis, Wi-Fi glitches, presentation of the SS21 lookbook on the shared screen and incredible fittings of jewelry by Patricia and Marie under their mask and in daylight equivalent recreated by a projector worthy of a TV set.

Despite the technical and Wi-Fi pitfalls, Selim was delighted to see everyone again, because in these troubled times, what matters most in the end is to keep the link, to talk to each other, and above all laugh! Because for all of us who share this same passion, continuing to create beautiful jewelry is about giving energy, cheerfulness, and optimism, a bit like Selim’s kick to the Bad Vibes!

To summarize, the Spring-Summer 2021 collection, Selim Mouzannar will transport us to the world of tourmalines, a stone of a thousand colors that Selim has always loved for its diversity and of which he gives us here a photo from his personal collection, a journey into the inner world of stone.

The Beirut, Istanbul and Mina collections are adorned by pastel tourmalines this season: mint green, fuschia, daffodil yellow and peach

The link collection is enriched with new color combinations using multicolor sapphires.

And the fabulous talismans from the new Kastak collection are all collectable charms on old-inspired chains to ward off the evil eye.

All of this portrayed in a happy mood in the new look book shot in Beirut in September with models and friend of the brand Isabella and Lena. A woman and a young girl, because the brand Selim Mouzannar is for all women and solidarity, peace and grace are feminine values no matter at what age.

Summer 2021, promise of happiness !

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